Refreshed site map architecture & design

Brief

Revitalise the company website to enhance its appearance, functionality, and user experience. The previous website, unchanged despite significant business growth, needed an update to better reflect the Intel brand’s stature. The goal was clear: elevate the businesses image to attract and engage potential clients more effectively.

Solution

A comprehensive redesign of the IntelPC’s website, focusing on modern UI aesthetics, intuitive navigation, and enhanced functionality. Responsive design as standard to ensure seamless user experience across all devices, incorporated high-quality visuals and updated branding elements on multiple services pages to reflect our growth, and optimise the site structure for better accessibility and engagement.

Website structure for lead capture

Although project was commissioned to primarily to pique the interest of prospective clients before face-to-face visits, the planned website structure and sitemap were strategically designed to cater to user navigation.

Visitors would be able easily find relevant information, while carefully placed “register interest” contact forms would facilitate new connections.

Wireframing to ensure client approval

The core pillar pages detialed in the sitemap were then wireframed to prioritise content clarity and organisation before addressing style and design.

Doing this ensured a logical, user-friendly structure that effectively communicated the brand. After the client approved these wireframes, I proceeded to the design phase.

Adding value to the services provided

The new design, with bespoke landing pages for each service type, provided greater clarity for prospective clients. Each tailored page highlights the unique features and benefits of specific services with detailed information and visuals. This approach ensures clients can easily find and understand relevant services, effectively showcasing the brand’s expertise and value, leading to increased client interest and engagement.

Previous webpage

Redesign