A website rebranded, with search engine optimisation at it's core
Refresh the look, feel and usability of the company website. Optimise the site to best adhere to Google’s new UX criteria and improve the page experience for users of the site, generating more enquiries. We should secure the longevity of the sites key ranking factors as Google continues to update it algorithm to best serve its users.
A mobile-first user-centric design to best caters to the majority of the sites traffic. Utilising a stripped back design framework and ensuring site assets are optimised for web, was key in improving page speed and providing a boost to the Core Web Vitals and an uplift in lead conversions.
Ensuring the usability of the sites way-finding pages was a key UX component of this website build. Assisting the user in easily finding the core service they require ensured a high click through rate (CTR), improved page interaction and a reduced the bounce rate – all of which are factors in page ranking.
This alongside strategically placed lead forms gave the business an increase in the number of enquiries generated for each of its core service types.
With a significant volume of traffic visiting the sites core service pages, every optimisation to improve the page performance should result in an increase in the volume of enquiries made. As such each design decision has been considered with Google’s page experience score in mind.
Whilst the website is currently still WIP, a launch scheduled for December will see each page now be optimised further to give the user the best possible site experience and site ranking as Google crawls the updated page.
